I never set out to become a leadership coach. But after years of directing and producing television series across the globe, I realised something: the skills that made me effective behind the camera were the exact skills founders and leaders were desperately searching for.

Learning from my TV Years

I'm an award-winning Series Producer Director and Series Director—twice BAFTA and RTS nominated, and winner of the Rose d'Or for Best Entertainment Show. I've produced and directed series across science and engineering, travel and adventure, true crime, food and cooking, history, sport, and the paranormal for major UK and US broadcasters.

I've worked with Stanley Tucci, Gordon Ramsay, Jeff Goldblum, Jeremy Clarkson, Richard Hammond, James May, Ainsley Harriott, and Danny Dyer—as well as leading academics, experts, and first-time contributors. I became known for taking early-stage ideas and shaping them into clear, engaging, commercially viable first-series formats.

But here's the pattern I couldn't ignore: every production is a masterclass in leading through uncertainty. You're managing diverse teams with different priorities, making high-stakes decisions with incomplete information, navigating budget constraints and timeline pressures, and adapting constantly—because something always goes wrong.

The directors who thrived weren't necessarily the most talented. They were the ones who could lead effectively under pressure—communicating clearly when chaos erupted, building teams that could improvise together, and keeping everyone focused on the story. And crucially? They knew how to bring lightness, humour, and perspective to heavy moments.

My Coaching Experience & Philosophy

The parallels between TV production and startup leadership became impossible to ignore. I trained formally, earning accreditation from the ICF, AC, and EMCC, and began working with leaders and founders across diverse industries—from design and media to consumer goods and consulting.

As a coach, whether I am working with founders or teams, there are few truths that I always adhere by:

Your story is your strategy. I believe in narrative-style coaching where your story becomes your strategy. I won't tell you how to lead. I'll help you figure out how you lead best. Just as I learned to shape early-stage ideas into compelling formats, I work with leaders to discover and refine their own authentic leadership approach. Directive coaching fades. Narrative coaching sticks—because the insights are yours.

Adaptation is everything. There's no one-size-fits-all playbook. My job is to help you discover what works for you, your team, and your specific context—then build sustainable practices around that.

Process beats perfection. In television, perfection is the enemy of done. We'll focus on building habits, asking better questions, and creating frameworks that help you show up consistently.

And through it all? We'll bring lightness, humor, and a sense of fun to the work—not despite the high stakes, but because of them.