Leadership. Performance. Growth.
The path from startup to scale-up is
paved by the people you empower.
The early stages of building a business are messy. Strategy shifts. Markets change. Teams evolve. Plans that looked perfect on paper meet reality—and reality always wins.
Here's what separates the founders who thrive from those who stall: the ability to adapt and lead their teams through uncertainty without losing sight of the story you're trying to tell.
I've spent years directing and producing high-end television series—the kind where million-dollar budgets, impossible schedules, and complex teams all converge in real time. From food and cooking shows to travel adventures and true crime, I've worked across genres that demand both creative vision and operational precision.
I've directed talent like Gordon Ramsay, Stanley Tucci, Jeremy Clarkson, Jeff Goldblum, and Danny Dyer—each with their own style, energy, and expectations. I've managed crews across continents, navigated production crises at 3 AM in remote locations, and learned to pivot when weather, logistics, or creative differences threatened to derail everything.
And here's the thing: the skills that kept those series on track are exactly what founders and leaders need when building something from scratch.
Because whether you're directing a TV series or scaling a startup, the fundamentals are the same. You need to tell a compelling story. You need to unite people around a vision. You need to make decisive calls under pressure. And you need to adapt—fast—when curveballs come flying.
